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Football Academy Management Platform

Coach
smarter.
Play better.

The all-in-one football academy management app for academies in India — player tracking, attendance, session planning, and AI monthly reports.

PLAYER PROFILE
ARJUN KUMAR · ST
AK
Arjun Kumar
ST · Jersey #10
82
FITNESS
88
TECHNICAL
76
TACTICAL
82
STRENGTH
79
ATTITUDE
85
"Exceptional pressing intensity — leads by example in transition."
Coach · Session 7
⚡ AI REPORT
Improving rapidly in tactical awareness. Prioritise finishing drills — clinical rate still below position average.
Cloud sessions
5
Performance metrics
AI
Coaching assistant
100%
Mobile first

Every great academy runs on the right system.

Player Tracking

Know every player.
Inside and out.

Track Fitness, Technical, Tactical, Strength and Attitude for every player across the full pre-season. See OVR ratings, improvement deltas, and trends over time.

Five core attributes tracked per player
Overall (OVR) rating with session-by-session deltas
Attendance percentage tracking with at-risk visibility
Head coach or assistant can update any player's rating
SQUAD OVERVIEW
RV
Rahul Venkat
CM · Attendance 93%
91
SP
Siddharth Pillai
CB · Attendance 100%
78
MK
Manoj Kumar
LW · ⚠ Attendance 55%
63
⚡ SQUAD RISK
3 players flagged — Manoj (55% attendance), Dev (Tactical 48), Kiran (Fitness 52). Recommend targeted session.
AI Coaching

Your AI coach.
Always ready.

Ask anything — drill plans, player advice, squad analysis, session structure. Your AI coach has access to your full squad data and knows exactly where each player stands.

Chat powered by Google's latest model
Generates individual player development reports
AI session planner tailored to your squad's weaknesses
Squad risk analysis — surfaced in AI reports and chat
AI ASSISTANT
Coach: Who should I focus on in tomorrow's tactical session?
⚡ AI RESPONSE
Prioritise Manoj (Tactical 48 — 18pts below squad avg) and Kiran (missing pressing shape). Run 4-2-3-1 shadow play with defensive trigger focus. Suggested drills: high-press rondo, positional shadow play, transition gate game.
Coach: Generate Arjun's development report.
⚡ GENERATING REPORT
WHAT'S IMPROVING: Tactical +12 this block. Fitness consistently above 85. Pressing triggers improving per Sessions 5–7 remarks…
Session Management

Run sessions
like a pro.

Create the sessions your academy actually runs, schedule them by date, and keep attendance tied to real training days. Mark attendance, log remarks, and track everything — all from your phone on the pitch.

Cloud-created sessions with date, duration, focus, and drills
No baked-in preset schedule to fight or clean up
One-tap attendance marking with auto-tracking
Per-player session plans and group focus plans
SESSION PLAN
SESSION 1 · 12 JUN
Tactical Shape & Pressing Triggers
TACTICAL
SESSION 2 · 14 JUN
1v1 Defending & Recovery Runs
TECHNICAL
SESSION 3 · 16 JUN
Set Pieces — Corners & Free Kicks
TACTICAL
⚡ AI DRILL PLAN
Prioritise short passing combinations targeting Technical <65. Run 3v2 rondos with directional gates.
How it works

Your coaching data,
always at hand

Every session note, player metric, and monthly report — organised and easy to access when you need it.

Session notes
Every remark, always on record

Store coaching observations after every session. Nothing gets lost.

AK
Arjun Kumar Positive
Strong pressing, good transition work. Communicating better with midfield.
EVALSession 7 · Apr 12
RS
Rahul Singh Focus
Positioning in phase 2 needs attention.
Training Session · Apr 12
MV
Mohan Verma Positive
Excellent encouragement toward younger players.
S&CSession 7 · Apr 9
Squad records
Your squad, at a glance

Track player metrics and attendance across sessions.

16
Players
7
Sessions
91%
Avg Att.
AK
Arjun Kumar
82
ST · Att 93%
RS
Rahul Singh
71
CM · Att 78%
MV
Mohan Verma
68
GK · Att 100%
Coach notes
Arjun Kumar
Strong defensive transitions. Fitness up +6 this month — keep the pressing intensity.
Session 7 · Apr 12
Rahul Singh
Phase 2 positioning needs focus. Attendance at 78% — needs to improve before next report.
Session 7 · Apr 12
Mohan Verma
100% attendance. Good attitude with younger players — leadership material.
Session 6 · Apr 9
Dev Mehta
Missed last session. Check in before Session 8 — monitor recovery.
Session 7 · Apr 12
From the pitch
No laptop required

Log attendance and notes right after training — from your phone, on the pitch.

Session 7 · Apr 12
14
Present
2
Absent
16
Total
Arjun K.
Rahul S.
Dev M.
Mohan V.
Priya N.
Monthly reports
Delivered to every player

Attendance, player metrics, and coach remarks — sent as a monthly player report.

Arjun Kumar
Monthly Report · Apr 2026
82
▲ +5 vs last month
Fitness
88
+6
Technical
76
+4
Tactical
82
−2
Strength
86
+3
Attitude
79
+5
Coaching continuity
The baton never drops

Can't make it today? Your assistant steps in with every session, player record, and remark already there.

Arjun
Head Coach
Set session plan · Logged player metrics · Away today
baton passed
Rahul
Assistant
Covering Session 7 · Apr 12
Attendance marked — 14/16
3 player remarks logged
Session data intact
AI Player Assessment
Score your squad with AI

An AI coach guides you through structured drills — sprint tests, juggling, passing, push-ups — and scores the player across 5 metrics. One tap applies it to their profile.

AI Coach
Set up a 100m straight. Have him sprint, rest 30 seconds, sprint again — 4 reps. Does his pace hold on rep 3 and 4, or does it drop?
Held pace all 4 reps — strong finish on rep 4
AI Assessment complete · 8 questions
77
OVR
Fitness
90
Technical
70
Tactical
62
Strength
90
Attitude
75
Apply to profile
How it works

Up and running in minutes.

1
Create Your Academy

Sign up, set your camp start date, and add assistant coaches by their mobile number — they sign in with a one-time code.

2
Add Your Players

Add players by name and phone number. They log in via OTP — no passwords needed.

3
Run Your Sessions

Mark sessions done, take attendance, rate players, log remarks — all from the pitch.

4
Let AI Amplify It

Generate reports, ask your AI coach anything, and get squad risk analysis automatically.

Pricing

Simple, transparent pricing.

7-day free trial on every plan. No credit card required.

STARTER
799
per month · ₹80/player
  • Up to 10 players
  • 1 head coach + 1 assistant
  • Unlimited cloud sessions, all editable
  • Attendance tracking
  • Coach remarks & feedback
  • Performance ratings
  • Player app access
  • AI chat assistant
  • AI player reports
  • Monthly email reports
Start Free Trial
ELITE
3,799
per month · ₹76/player
  • Up to 50 players
  • Up to 5 assistant coaches
  • All Pro features
  • AI player assessment (OVR scoring)
  • Higher AI request limits
  • Player reports sent to players
  • Monthly reports with academy logo
  • Dedicated onboarding call
  • Priority support
  • Early access to new features
Start Free Trial

All plans include a 7-day free trial on Elite features. No credit card required. · Need a custom plan?

Prices shown are inclusive of applicable taxes — the amount displayed is the amount charged. GST invoices are issued on request: email support@turfmate.app with your GSTIN.

Frequently Asked Questions

Everything you need to know before you start.

Is there a free trial?
Yes — every new academy gets a 7-day free trial on Elite features, no credit card required. You get full access to AI player assessments, the AI coach assistant, player reports, session planning, and all tracking features. At the end of 7 days, the app locks until you subscribe to a plan. No charges, no card needed to start.
Can I cancel anytime? What happens when I cancel?
You can cancel from your dashboard at any time. Your subscription stays active until the end of the current billing period, so you never lose access mid-month. After that, your account moves to read-only mode — your data is safe and you can re-subscribe whenever you're ready.
Does the player app cost extra?
No. The player app is free for all your players — it's included in your subscription at no extra cost, on all plans. Players download it, sign in with their phone number, and get instant access to their own profile, sessions, and reports.
Can I switch plans mid-month?
Yes. You can upgrade at any time from the dashboard and the new plan takes effect immediately. Downgrades take effect at the start of your next billing cycle.
Is my data safe? Where is it stored?
All data is stored on Google Firebase with servers in Asia. Your academy data is isolated — no other academy can see it. Players only see their own stats. We never sell or share your data with third parties.
What happens if I go over the player limit?
You won't lose any data. If you reach your plan's player cap (10 on Starter, 20 on Pro, 50 on Elite), you'll be prompted to upgrade before adding more players. Existing players and sessions are unaffected.
Do players need to sign up themselves?
No signup needed for players. You add each player's phone number through the coach app. The player just downloads the Turfmate app, enters their number, and they're in — no forms, no passwords, no onboarding friction.
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Ready to transform
your academy?

Join academies already using Turfmate to develop better players, run better sessions, and coach smarter every day.

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